Language in Business Language at Work

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

Language in Business  Language at Work

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

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Language in Business, Language at Work
Language: en
Pages: 343
Authors: Erika Darics, Veronika Koller
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-01-31 - Publisher: Bloomsbury Publishing

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from
Language in Business, Language at Work
Language: en
Pages: 192
Authors: Jane Boston
Categories: Theater
Type: BOOK - Published: 2018 - Publisher: Macmillan International Higher Education

Books about Language in Business, Language at Work
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Pages: 1288
Authors: Carol A. Chapelle
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-01-09 - Publisher: John Wiley & Sons

Offers a wide-ranging overview of the issues and research approaches in the diverse field of applied linguistics Applied linguistics is an interdisciplinary field that identifies, examines, and seeks solutions to real-life language-related issues. Such issues often occur in situations of language contact and technological innovation, where language problems can range
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Language: en
Pages: 230
Authors: Christopher Hart
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-03-19 - Publisher: Routledge

This book offers a ‘how-to’ guide to conducting research in discourse analysis. Organised around different approaches to discourse analysis and working with different types of discourse data, the book will help students answer questions such as: Which approach should I take? What kind of data should I analyse and how
Cognitive Linguistic Approaches to Text and Discourse
Language: en
Pages: 224
Authors: Christopher Hart
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-05-15 - Publisher: Edinburgh University Press

Drawing on range of text genres including novels, poems, health forums, holiday guestbooks, prayers, political songs and news stories, each chapter uses cognitive linguistics to shed light on the meanings and meaning-making processes invoked when we encounter texts belonging to different literary and political genres. The book presents new insights