The End of Marketing
Release on 2019-10-03 | by Carlos Gil

And one of the things I pride myself on is being very involved in the media planning and optimization and execution (ie, end-to-end marketing) and make sure that those metrics justify those decisions', said Utton.

The End of Marketing
  • Author: Carlos Gil
  • Publisher: Kogan Page Publishers
  • ISBN: 9780749497590
  • Category: Business & Economics
  • Page: 240
  • View: 134

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

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