The End of Marketing

And one of the things I pride myself on is being very involved in the media planning and optimization and execution (ie, end-to-end marketing) and make sure that those metrics justify those decisions', said Utton.

The End of Marketing

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

More Books:

The End of Marketing
Language: en
Pages: 288
Authors: Carlos Gil
Categories: Business & Economics
Type: BOOK - Published: 2021-10-03 - Publisher: Kogan Page Publishers

In today's fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But, in a post-pandemic society, how can brands adapt to the new age of marketing
Summary: The End of Marketing as We Know It
Language: en
Pages: 15
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2014-10-14 - Publisher: Primento

The must-read summary of Sergio Zyman's book: "The End of Marketing as We Know It". This complete summary of the ideas from Sergio Zyman's book "The End of Marketing as We Know It" reveals the author's central tenet behind his work at Coca Cola: marketing is an act of magic
The End of Fashion
Language: en
Pages: 256
Authors: Adam Geczy, Vicki Karaminas
Categories: Social Science
Type: BOOK - Published: 2018-11-01 - Publisher: Bloomsbury Publishing

Attitudes to fashion have changed radically in the twenty-first century. Dress is increasingly approached as a means of self-expression, rather than as a signifier of status or profession, and designers are increasingly treated as 'artists', as fashion moves towards art and enters the gallery, museum, and retail space. This book
The End of Advertising as We Know It
Language: en
Pages: 239
Authors: Sergio Zyman, Armin Brott
Categories: Business & Economics
Type: BOOK - Published: 2002-11-14 - Publisher: John Wiley & Sons

Books about The End of Advertising as We Know It
Principles of Marketing
Language: en
Pages: 637
Authors: Philip Kotler, Gary Armstrong
Categories: Marketing
Type: BOOK - Published: 2010 - Publisher: Pearson Education

A comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships.